Industry Trends: Who’s Your Target Consumer?

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play video download pdf Title: Industry Trends: Who’s Your Target Consumer?
Presenter: Gavin Knapp, SEMA Market Research
Date: SEMA Webinar, June 7, 2012
Duration: 1 hour

Who is your target consumer? What motivates them to buy aftermarket parts? SEMA-member companies have asked for more information on specialty-equipment consumers. This year, we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market. The SEMA Consumer Segmentation Study surveyed 3,000 consumers who purchased accessories to explore their motivation for modifying. New “consumer segments” will be presented to help companies target potential customers by knowing what they are looking for from the industry (not just by the car they drive).

Join the SEMA Education Institute (SEI) and Gavin Knapp, senior manager of SEMA’s Market Research Department, for a webinar powered by the SEMA Businesswomen's Network (SBN) that will highlight the results of this recent study. During this session you will learn about:

• New SEMA consumer segments
• Motivations for accessorization
• How vehicle targets match consumer segments
• Accessories and modifications desired by consumer segments
• Consumer segment profiles

In today’s competitive marketplace, you can’t afford to get it wrong. Join Knapp to learn more about the consumers who buy accessories.
QUESTIONS? Contact SEMA Customer Service, 909-610-2030 (8:00 am to 5:00 pm Pacific) or email us.
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