The Art of Selling Through the Knowledge Exchange Process

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Title: The Art of Selling Through the Knowledge Exchange Process
Presenter: Dick Dixon, California State University at San Bernardino
Date: March 19, 2011
Duration: 1 hour

In this one hour seminar from the 2011 Hot Rod & Restoration Show in Indianapolis on March 19, 2011, Dick Dixon presents “The Art of Selling through the knowledge exchange process”.

Dick Dixon is an academic who provides educational tools to the automotive and motorsports industry through instructional design. His many programs consist of short term, high impact business education models and traditional management/marketing classes at the University lever. His presentations are well known for addressing common topics or issues in unique and fresh ways.

In “The Art of Selling”, Dick uses visualization and analogy to cover subjects like:

  • Think of selling as opening a large envelope with your favorite magazine inside
  • Selling is an exchange of knowledge Selling is relationship building
  • Selling is dance….within a sandbox

Dick is a lifelong automotive and motorsports enthusiast, and an active and engaged member of SEMA and ARMO. His seminars are always popular with restoration and hot rod business owners.

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