10 Steps to Making Marketing and Sales Best Friends
|View Course||Course Description|
|Title: 10 Steps to Making Marketing and Sales Best Friends
Presenter: Kevin Joyce, MarketSource
Date: SEMA Webinar, February 17, 2011
Duration: 1 hour
True Story: Sales reps call the first 10 of the 100+ leads marketing collects from an event; nine voicemails are left, no calls returned…and the sales reps move on.
The Result: Sales thinks marketing doesn’t understand their needs. Marketing spent $10,000 on an event with wasted leads. And the rift between sales and marketing grows wider.
The lack of credibility and the distrust between these two departments is legendary, yet absolutely unnecessary. The solution is rooted in defined process, accountability and education. Join Kevin Joyce, Practice Leader for Demand Generation at MarketSource, for a one-hour presentation on bridging the gap between sales and marketing.
In this webinar you’ll learn how to:
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