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- May 16 2013
- May 16 2013
Trends And Forecasts Reports
SEMA Consumer Segmentation Report
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About this product:
The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts. This project was commissioned specifically to help members better serve the broad base of consumers within the industry. It also creates a common framework for the industry as a whole to talk about—and market to—consumers.
2012 SEMA Market Update - Q1
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About this product:
The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $30 billion specialty-equipment industry.
Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.
2011 SEMA Show Opinion Leader Program
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About this product:
For the third consecutive year, the Opinion Leader Program was conducted in conjunction with the 2011 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.
This consumer focused program was designed to collect the views and observations of selected automotive enthusiasts who were well connected in through car clubs, discussion boards and social media, making them “opinion leaders” capable of spreading the word about new products to other enthusiasts and friends. These opinion leaders were invited to attend the 2011 SEMA Show on Thursday and Friday and asked to review new products, vehicles and trends. Four focus groups were conducted on site in conjunction with this program.
The report contains an in depth anaylsis of what we learned from the 2011 participants through the focus groups.
2011 SEMA Market Update - Q2
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About this product:
The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $28 billion specialty-equipment industry. Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.
2011 Accessory Influence Report
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About this product:
A new study commissioned by SEMA indicates that aftermarket products influence about 1,180,000 new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, "Influence of Accessories on New-Vehicle Sales", details the findings.
2008 Trends and Forecasts - Q4 Update
About this product:
The specialty-equipment industry took a hit in 2008 as consumers scaled back their purchases—new vehicle sales dropped 35% during the third quarter alone, for example—but depending on the type of consumers analyzed, spending varied significantly. “Mainstream” consumers, those less likely to view automotive customization as a hobby or lifestyle, were often targeted by specialty-equipment companies as they began marketing to the general vehicle-buying public. As consumers, in general, cut back on new-vehicle purchases and subsequent personalization of newly acquired vehicles, much of the specialty-equipment industry suffered.
2008 Trends and Forecasts - Q3 Update
About this product:
The third quarter of 2008 took quite a beating—gas prices skyrocketed, vehicle sales dropped, consumer confidence tanked—but depending on what type of consumers being considered, things may not be as bad as one may think. Sure, consumers, in general, felt less optimistic during the summer months, but those that are considered “enthusiasts” may have helped keep the industry moving forward. Throughout the pages of this report, several sets of statistics from surveys and industry sources will help to provide an overall snapshot of Q3 2008.
2008 Trends and Forecasts – Q2 Update
About this product:
The 2008 Q2 Quarterly Update offers readers an update to some regularly occurring items: new-vehicle sales and forecasts as well as the SEMA Performance Parts and Accessories Demand Index (PADI). However, the third section of this report offers something new: insight into how SEMA members rate business trends, which serves to benchmark the activities of the current specialty-equipment industry.
2008 Trends and Forecasts – Q2 Update - Executive Summary
About this product:
Open to non-members. The 2008 Q2 Quarterly Update offers readers an update to some regularly occurring items: new-vehicle sales and forecasts as well as the SEMA Performance Parts and Accessories Demand Index (PADI). However, the third section of this report offers something new: insight into how SEMA members rate business trends, which serves to benchmark the activities of the current specialty-equipment industry.
2008 Trends and Forecasts – Q1 Update - Executive Summary
About this product:
Open to non-members. The 2008 Q1 Update offers a compilation of vehicle sales data and forecasts for each segment, as well as a year-over-year analysis of January-March SEMA PADI, offering readers insight into the types of consumers who are purchasing specialty equipment. In the following pages there is also extensive coverage of the three major OEM auto shows, held early in the year; and the report examines some of the new-vehicle debuts that are significant to the specialty-equipment industry.
2008 Trends and Forecasts Quarterly Update - Q1
About this product:
The 2008 Q1 Update offers a compilation of vehicle sales data and forecasts for each segment, as well as a year-over-year analysis of January-March SEMA PADI, offering readers insight into the types of consumers who are purchasing specialty equipment. In the following pages there is also extensive coverage of the three major OEM auto shows, held early in the year; and the report examines some of the new-vehicle debuts that are significant to the specialty-equipment industry.