Research Reports

About this product:

The SEMA Market Report provides a review of the automotive specialty equipment market, a somewhat difficult to define subset of the much broader automotive aftermarket industry.  Within the specialty sector, SEMA tracks nine primary niches, each of which is broken into three product categories. This report is intended to help SEMA member companies identify opportunities and trends and to make better business decisions by presenting the most complete and accurate data available.

Lang Marketing Resources, Inc. was selected by SEMA to conduct the research and analyze the findings for the 2010 SEMA Market Study. Lang conducted telephone interviews, internet surveys and mailed questionnaires to manufacturers, WDs, retailers and consumers to collect the data.

In addition to the data and analysis provided by Lang Marketing Resources, the report includes data from Hedges and Company, Technometrica, and SEMA's show and research departments.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The July 2010 report is based on 852 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced an eight-point increase from June 2010, reaching a value of 42.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The May 2010 report is based on 912 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced an six-point decrease from May 2010, dropping from 40 to 34.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from April, 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, distributors' most important business problem, quick ratio/cash on hand, gross margin, inventory turns, shipping costs and more. The data was tabulated and tracked from a total of 283 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from April, 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, manufacturers' most important business problem, quick ratio/cash on hand, gross margin, marketing & advertising expenses, shipping costs, amount of materials and products sourced from overseas and more. The data was tabulated and tracked from a total of 304 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from April, 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 474 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March, 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, distributors' most important business problem, quick ratio/cash on hand, gross margin, inventory turns, shipping costs and more. The data was tabulated and tracked from a total of 307 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March, 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, manufacturers' most important business problem, quick ratio/cash on hand, gross margin, marketing & advertising expenses, shipping costs, amount of materials and products sourced from overseas and more. The data was tabulated and tracked from a total of 301 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March, 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 598 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The May 2010 report is based on 910 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced an eight-point decrease from April 2010, dropping from 48 to 40.

About this product:

Data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 283 questionnaires, with a margin of error +/- 5.5%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 610 questionnaires, with a margin of error +/- 3.9%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 291 questionnaires, with a margin of error +/- 5.5%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for January 2010 2009. The data is presented as a rolling average and includes responses from December 2009, November 2009 and October 2009 questionnaires. The data was tabulated and tracked from a total of 274 questionnaires, with a margin of error +/- 5.6%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 525 questionnaires, with a margin of error +/- 4.3%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 388 questionnaires, with a margin of error +/- 4.9%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The March 2010 report is based on 924 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced a three-point increase from March 2010, increasing from 45 to 48.

About this product:

Responding to requests from SEMA members for market research information, the 2009 SEMA Show included a strong new benefit program for exhibitors and attendees alike. SEMA selected a group of automotive enthusiasts to participate in a market research and feedback session, both prior to and during the Show.

The program included top opinion leaders and consist of car collectors, club members, bloggers and enthusiasts who are active in automotive forums and social media. By taking part in the program, participants revealed valuable insights and offered unique perspectives on their SEMA Show experience.

The program provided feedback on new products, show vehicles and industry trends. Additionally, Show participants benefitted from increased viral messaging about Show activity through social media channels.

If your company was an exhibitor at the 2009 SEMA Show, please contact Megan McKernan at meganm@sema.org to receive your complimentary copy of this report.

About this product:

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 399 questionnaires, with a margin of error +/- 4.8%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 401 questionnaires, with a margin of error +/- 4.8%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 269 questionnaires, with a margin of error +/- 5.8%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The March 2010 report is based on 910 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced a ten point increase from February 2010, increasing from 35 to 45.

About this product:

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 321 questionnaires, with a margin of error +/- 5.2%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 447 questionnaires, with a margin of error +/- 4.6%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 286 questionnaires, with a margin of error +/- 5.5%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.