Research Reports

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from October 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 249 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from October 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 407 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from October 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 240 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 282 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 463 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 242 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 237 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 325 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 491 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

A new study commissioned by SEMA indicates that aftermarket products influence about 1,180,000 new-vehicle sales each year.  The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles.  The resulting report, "Influence of Accessories on New-Vehicle Sales", details the findings.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The February 2011 report is based on 915 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced an increase from 29 to 33 this month. 

About this product:

For the second year, the Opinion Leader Program was conducted in conjunction with the 2010 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

This consumer focused program was designed to collect the views and observations of selected automotive enthusiasts who were well connected in through car clubs, discussion boards and social media, making them “opinion leaders” capable of spreading the word about new products to other enthusiasts and friends.  These opinion leaders were invited to attend the 2010 SEMA Show on Friday and asked to review new products, vehicles and trends. Forty eight of these enthusiasts also participated in one of six focus groups to provide an in-depth, qualitative analysis of their views.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The January 2011 report is based on 917 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced a decrease from 33 in December to 29 this month. 

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The December 2010 report is based on 895 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced an increase from 31 in November to 33 this month. 

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 448 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 329 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 222 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 496 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 314 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 223 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2010 shows you YTD sales compared to 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 499 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from April, 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 474 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2010 shows you YTD sales increase over 2009 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 234 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The October 2010 report is based on 923 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced an increase from 30 in September to 57 this month. 

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The September 2010 report is based on 914 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced a twelve-point decrease, dropping to 30.