Research Reports

Wind Tunnel Executive Summary

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Wind Tunnel Executive Summary, SEMA Research CenterWith rising gas prices, fuel efficiency is on the minds of anyone who uses a car or truck for transportation. The segment often most affected by gas prices is the light truck market, which includes the automakers who build the trucks, the consumers who buy the trucks and the specialty equipment companies who manufacturer parts for the trucks.

 

 

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SAE Congress Executive Summary

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SAE Congress Executive SummaryThe Society of Automobile Engineers (SAE) was founded in 1905 to address the needs surrounding a new form of transportation: the automobile. Manufacturers were focused on advertising, but the need for patent protection and engineering standards was growing.

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The SEMA/AUTOMOTIVE RESEARCH CENTER MPG Challenge 2008

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Record high gasoline prices were realized during the summer of 2008, with serious ramifications for commuters (especially those with long commutes and/or low mpg vehicles like pickup trucks and SUVs), automobile manufacturers, and the overall economy. The Automobile Club of Southern California and SEMA (Specialty Equipment Market Association) decided to try and help this situation by holding a competition show-casing automotive aftermarket products that could provide improved fuel efficiency (at least for motorists who don’t take advantage of the performance improvements – you leadfoots know who you are!). Thus was born the SEMA/ACSC MPG Challenge. The challenge was issued to SEMA member companies that manufacture aftermarket driveline parts. They were to supply parts for installation on a test vehicle, the Club’s AUTOMOTIVE RESEARCH CENTER (ARC) would perform the testing, and SEMA would announce the winners at their annual Show in Las Vegas November 3-8, 2008.

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Use of Advanced In-Vehicle Technology by Young and Older Early Adopters

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Adaptive cruise control (ACC) is an in-vehicle convenience feature designed to maintain a set speed and, when applicable, adjust the set speed to maintain a specified distance from a lead vehicle. When following another vehicle, the ACC system will automatically slow down or speed up in responses to changes in the lead vehicle’s speed. Adaptive Cruise Control systems are still relatively new technologies and are not widely available within the U.S. passenger vehicle fleet. One in eight Americans is 65 or older, and this proportion will continue to grow as the American population ages. It is possible that new technologies such as ACC can assist older drivers to drive more safely with less stress, thus extending their safe driving years.

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2008 Trends and Forecasts - Q4 Update

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The specialty-equipment industry took a hit in 2008 as consumers scaled back their purchases—new vehicle sales dropped 35% during the third quarter alone, for example—but depending on the type of consumers analyzed, spending varied significantly. “Mainstream” consumers, those less likely to view automotive customization as a hobby or lifestyle, were often targeted by specialty-equipment companies as they began marketing to the general vehicle-buying public. As consumers, in general, cut back on new-vehicle purchases and subsequent personalization of newly acquired vehicles, much of the specialty-equipment industry suffered.

  

  

  

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2008 SEMA Market Study

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In 2007, retail sales of specialty automotive products reached $38.11 billion. That's an increase of 3.8 percent from 2006, and up 79.8 percent since 1998 when retail sales hit $21.20 billion. That equates to an average annual growth of nearly 8 percent year-over-year for the past 10 years. For the consumers who purchase the specialty automotive equipment industry's products, the real distinction is that performance parts and accessories make their vehicle more enjoyable. As a result, industry sales have grown at rates that are two and three times what might be expected.

 

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SEMA PADI - April 2009

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In April, the SEMA PADI decreased, going from 30 in March to 26 this month. This month, 7% of adult American drivers indicated that they had plans to purchase specialty-equipment products sometime within the next 3 months. About 4% of consumers said that they were likely to purchase wheels, tires and suspension components, while 3% said they were likely to purchase racing and performance products and 4% said they were likely to purchase specialty accessories and appearance products.

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List of Auto Parts Targeting to Enter the Chinese Specialty Equipment Market

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Vehicle customization has been growing rapidly in China, industry insiders estimate the Chinese specialty-equipment market is at approximately $12.5-$15 Billion USD. With 1.3 Billion in its population, vehicle sales reaching 93% of the U.S. passenger vehicle sales, according to data provided by JD Power & CAAM in January of 2009. SEMA has developed a new list of trade leads available to SEMA members online at www.sema.org/international. The Chinese government has begun to legalize specialty products for use in China. This is an initial list of approved products.

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SEMA PADI - March 2009

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In March, the SEMA PADI decreased from 43 in February to 30 this month. This month, 8% of adult American drivers indicated that they had plans to purchase specialty-equipment products sometime within the next 3 months. About six percent (6%) of consumers said that they were likely to purchase wheels, tires and suspension components, while 5% said they were likely to purchase racing and performance products and 3% said they were likely to purchase accessory and appearance products.

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2009 Enthusiast Profile - Select Pickup Owners

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2009 Enthusiast Profile Mini Report - Pickup Owners, SEMA Research CenterOff‐roaders, toy haulers and skills tradespersons alike have gravitated toward full‐size pickup trucks for years.  And owners of full‐size pickups are still spending money on performance parts and accessories for their trucks: owners of the Ford F‐Series, Chevrolet Silverado and Dodge Ram each spent, on average, in excess of $2,300 over the last year, according to the latest SEMA Automotive Lifestyles survey results.

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2009 Enthusiast Profile – Corvette Owners

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2009 Enthusiast Profile Mini Report - Corvette Owners, SEMA Research CenterChevrolet’s Corvette has been a perennial favorite among gearheads for over half a century. From classic models to modern editions, enthusiasts continue to search for the latest high‐performance and restyling products for this iconic sports car.

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Swiss Automotive Aftermarket

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Swiss Market

The overall Swiss market demand for automotive parts, aftermarket products, accessories as well as specialty equipment was valued in 2006 at USD 949 million and is forecast to grow 3-4% over the next two years. In the past few years, U.S. exporters have garnered a small market share, registering USD 45 million in 2006 or 4.8%. Germany, which traditionally has had a strong stronghold in the market, captured the lion’s share with a total exceeding 47% of the market, followed by France with 14% and Japan with 12%.

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Specialty Automotive Aftermarket in Australia

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Australia

Australia, a country of 20 million people, is world famous for a citizenry whose love of cars and vehicle customization is on a par with that of the United States, and perhaps more so in some sectors. With more than 14 million vehicles and a population a mere one-tenth the size of the U.S., Australia has one of the highest ownership of vehicles per capita in the world.

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SEMA Sport Compact Council Focus Panel - nopi

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Results of the focus panel held in Atlanta at the NOPI Show, SEMA Research CenterResults of the focus panel held in Atlanta at the NOPI Show.

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SEMA Street Performance Council Focus Panel

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Results of the focus panel held at SpoCom in 2008, SEMA Research CenterResults of the focus panel held at SpoCom in 2008.

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SEMA Sport Compact Council Focus Panel - Englishtown

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Results of the focus panel held in Englishtown at Old Bridge Township Raceway Park, SEMA Research CenterResults of the focus panel held in Englishtown at Old Bridge Township Raceway Park.

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PRI Jobber Panel 2008

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Results of the focus panel held at the PRI Show, SEMA Research CenterResults of the focus panel held at the PRI Show. Jobbers on a panel, as well as the audience, were asked questions regarding the economy and their businesses.

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Japanese Aftermarket: An Overview of the Regulatory Situation

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In Japan, there are “Safety Standards”to ensure the safety of vehicles and prevent environmental pollution. Vehicles that do not meet the “Safety Standards”set out under the Road Vehicles Act cannot be driven on public roads.

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Interactive Jobber Focus Group

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Results of the focus panel held at PRI.  Jobbers were asked about the health of their businesses in 2007 compared to 2006, SEMA Research CenterResults of the focus panel held at PRI. Jobbers were asked about the health of their businesses in 2007 compared to 2006.

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Ford 2008 Project Program

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Ford2008ProjectProgram12_12_07.pdf

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Growth Strategies Benchmarking Report

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Growth Strategies Benchmarking Report - PDF

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Business Cycles and Cash Flow in the Automotive Performance Parts and Accessories Industry

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A quick survey was administered to SEMA members in July of 2004, and the respondents were asked a series of questions to determine the effects of business cycles on cash flow and other aspects of business. About 82% of the 98 companies surveyed stated that they do experience peaks sales throughout the year. Over half of the companies surveyed have at least two peaks throughout the year. While it is no surprise that 63.3% of total companies surveyed reported summer as their peak sales season, retailers actually rate summer and spring equally in terms of when peak sales occur. Roughly 60% of all the companies surveyed claimed that the difference between “peaks” and “valleys” range anywhere from 0 – 30%.

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2008 Light Truck Report - Executive Summary

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2009 CAR Report

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The Specialty Equipment Automotive Company of the Future: Guideposts for Strategic Planning by CAR Center for Automotive Research.

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