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- May 23 2013
Automotive Lifestyle Enthusiasts Reports
SEMA Consumer Segmentation Report
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About this product:
The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts. This project was commissioned specifically to help members better serve the broad base of consumers within the industry. It also creates a common framework for the industry as a whole to talk about—and market to—consumers.
2011 Enthusiast Lifestyle Report
About this product:
The purpose of this study is to provide a snapshot of automotive enthusiasts in the United States.
Goals of the study include: vehicles driven and accessorized; products / accessories purchased or planned; and hobbies and interests, both automotive and non-automotive. A survey was sent to susbscribers of over 30 automotive magazines, resulting in nearly 1,800 enthusiast responses.
2009 Enthusiast Profile - Select Pickup Owners
About this product:
Off‐roaders, toy haulers and skills tradespersons alike have gravitated toward full‐size pickup trucks for years. And owners of full‐size pickups are still spending money on performance parts and accessories for their trucks: owners of the Ford F‐Series, Chevrolet Silverado and Dodge Ram each spent, on average, in excess of $2,300 over the last year, according to the latest SEMA Automotive Lifestyles survey results.
2009 Enthusiast Profile – Corvette Owners
About this product:
Chevrolet’s Corvette has been a perennial favorite among gearheads for over half a century. From classic models to modern editions, enthusiasts continue to search for the latest high‐performance and restyling products for this iconic sports car.