Research Reports

Financial Benchmarking Report - Distributors January 2010

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Financial Benchmarking Report - Distributors January 2010 Cover

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for January 2010 2009. The data is presented as a rolling average and includes responses from December 2009, November 2009 and October 2009 questionnaires. The data was tabulated and tracked from a total of 274 questionnaires, with a margin of error +/- 5.6%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

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$99.99

Financial Benchmarking Report - Retailers January 2010

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Financial Benchmarking Report - Retailers January 2010 Cover

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 525 questionnaires, with a margin of error +/- 4.3%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Manufacturers January 2010

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Financial Benchmarking Report - Manufacturers January 2010 Cover

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 388 questionnaires, with a margin of error +/- 4.9%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Distributors February 2010

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Financial Benchmarking Report - Distributors February 2010 Cover
Data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 283 questionnaires, with a margin of error +/- 5.5%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Retailers February 2010

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Financial Benchmarking Report - Retailers February 2010 Cover

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 610 questionnaires, with a margin of error +/- 3.9%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Manufacturers February 2010

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Financial Benchmarking Report - Manufacturers February 2010 Cover

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 291 questionnaires, with a margin of error +/- 5.5%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Consumer Demand Index for Performance Products and Accessories (CDI) - April 2010

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Consumer Demand Index for Performance Products and Accessories (CDI) - April 2010
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The March 2010 report is based on 924 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced a three-point increase from March 2010, increasing from 45 to 48.

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$49.95

2009 Enthusiast Program Report

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2009 Enthusiast Program
Responding to requests from SEMA members for market research information, the 2009 SEMA Show included a strong new benefit program for exhibitors and attendees alike. SEMA selected a group of automotive enthusiasts to participate in a market research and feedback session, both prior to and during the Show.


The program included top opinion leaders and consist of car collectors, club members, bloggers and enthusiasts who are active in automotive forums and social media. By taking part in the program, participants revealed valuable insights and offered unique perspectives on their SEMA Show experience.

The program provided feedback on new products, show vehicles and industry trends. Additionally, Show participants benefitted from increased viral messaging about Show activity through social media channels.

If your company was an exhibitor at the 2009 SEMA Show, please contact Megan McKernan at meganm@sema.org to receive your complimentary copy of this report.

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$299.00

Financial Benchmarking Report - Manufacturers December 2009

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Financial Benchmarking Report - Manufacturers December 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 399 questionnaires, with a margin of error +/- 4.8%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Retailers December 2009

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Financial Benchmarking Report - Retailers December 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from November 2009, October 2009 and September 2009 questionnaires. The data was tabulated and tracked from a total of 401 questionnaires, with a margin of error +/- 4.8%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Distributors December 2009

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Financial Benchmarking Report - Distributors December 2009 Cover

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 269 questionnaires, with a margin of error +/- 5.8%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Consumer Demand Index for Performance Products and Accessories (CDI) - March 2010

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Consumer Demand Index for Performance Products and Accessories (CDI) - March 2010

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The March 2010 report is based on 910 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced a ten point increase from February 2010, increasing from 35 to 45.

SEMA Members may get this content for free!

Regular Price:

$49.95

Financial Benchmarking Report - Manufacturers November 2009

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Financial Benchmarking Report - Manufacturers November 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 321 questionnaires, with a margin of error +/- 5.2%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Retailers November 2009

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Financial Benchmarking Report - Retailers November 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 447 questionnaires, with a margin of error +/- 4.6%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Distributors November 2009

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Financial Benchmarking Report - Distributors November 2009 Cover

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 286 questionnaires, with a margin of error +/- 5.5%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Distributors October 2009

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Distributor October Cover Page

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 359 questionnaires, with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Consumer Demand Index for Performance Products and Accessories (CDI) - February 2010

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The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The February 2010 report is based on 902 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced a four point increase from January 2010, increasing to 35 from 31.

SEMA Members may get this content for free!

Regular Price:

$49.95

Financial Benchmarking Report - Manufacturers October 2009

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Manufacturer October Cover Page

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 437 questionnaires, with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Retailers October 2009

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Retailer October Cover Page

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for October 2009. The data is presented as a rolling average and includes responses from September 2009 and August 2009 questionnaires. The data was tabulated and tracked from a total of 669 questionnaires, with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Consumer Demand Index for Performance Parts and Accessories (CDI) - January 2010

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Consumer Demand Index for Performance Products and Accessories (CDI) - January 2010
The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The January 2010 report is based on 923 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index experienced a seven point decrease from December 2009, dropping from 38 to 31.

SEMA Members may get this content for free!

Regular Price:

$49.95

2009 SEMA Market Study

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2009 SEMA Market Study

In 2008, retail sales of specialty automotive products dropped to $31.85 billion. Despite the decline, the market is up 37% compared to ten years in 1999.  This report provides an overall look at the entire specialty-equipment market.  This market is broken down into nine niches, and each niche contains three segments. 

SEMA Members may get this content for free!

Regular Price:

$149.95

Financial Benchmarking Report - Manufacturers September 2009

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Manufacturer Sept Cover Page

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for September 2009. The data is presented as a rolling average and includes responses from August 2009 and July 2009 questionnaires. The data was tabulated and tracked from a total of 568 questionnaires, with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Retailers September 2009

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Cover Retail Report

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for September 2009. Data presented as a rolling average and includes responses from August 2009 and July 2009 questionnaires. The data was tabulated and tracked from 701 questionnaires with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Distributors September 2009

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Financial Benchmarking Report - Distributors September 2009

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for September 2009. The data is presented as a rolling average and includes responses from August 2009 and July 2009 questionnaires. The data was tabulated and tracked from a total of 208 questionnaires, with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Distributors August 2009

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Cover Distributor Report

Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for September 2009. Data presented as a rolling average and includes responses from August 2009 and July 2009 questionnaires. The data was tabulated and tracked from 274 questionnaires with a margin of error +/- 4 ½%.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99