Research Reports

Consumer Demand Index for Performance Products and Accessories (CDI) - January 2012

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aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market researchThe SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The January 2012 report is based on 909 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index increased from 35 to 36. 

SEMA Members may get this content for free!

Regular Price:

$49.95

Financial Benchmarking Report - Manufacturers October 2011

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Financial Benchmarking Report - Manufacturers October 2011Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from October 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 386 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Distributors October 2011

About this product:

Financial Benchmarking Report - Distributors October 2011Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from October 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 215 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Retailers October 2011

About this product:

Financial Benchmarking Report - Retailers October 2011Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from October 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 430 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Retailers September 2011

About this product:

Financial Benchmarking Report - Retailers September 2011Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 438 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Manufacturers September 2011

About this product:

Financial Benchmarking Report - Manufacturers September 2011Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 361 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Distributors September 2011

About this product:

Financial Benchmarking Report - Distributors September 2011Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 221 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Consumer Demand Index for Performance Products and Accessories (CDI) - December 2011

About this product:

SEMA Research - Consumer Demand IndexThe SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The December 2011 report is based on 909 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index increased from 24 to 35. 

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) - November 2011

About this product:

SEMA Research - Consumer Demand IndexThe SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The November 2011 report is based on 901 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index decreased from 28 to 24. 

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) - October 2011

About this product:

SEMA Research - Consumer Demand IndexThe SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The October 2011 report is based on 909 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index decreased 44 to 28. 

SEMA Members may get this content for free!

Regular Price:

$49.95

Financial Benchmarking Report - Distributors August 2011

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Financial Benchmarking Report - Distributors August 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 213 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Manufacturers August 2011

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Financial Benchmarking Report - Manufacturers August 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 317 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Retailers August 2011

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Financial Benchmarking Report - Retailers August 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 410 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Retailers July 2011

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Financial Benchmarking Report - Retailers July 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 421 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Manufacturers July 2011

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Financial Benchmarking Report - Manufacturers July 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 359 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Distributors July 2011

About this product:

Financial Benchmarking Report - Distributors July 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 213 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Consumer Demand Index for Performance Products and Accessories (CDI) - September 2011

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - September 2011

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The September 2011 report is based on 828 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index increased from 33 to 44.

SEMA Members may get this content for free!

Regular Price:

$49.95

Financial Benchmarking Report - Distributors June 2011

About this product:

Financial Benchmarking Report - Distributors June 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 247 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Manufacturers June 2011

About this product:

Financial Benchmarking Report - Manufacturers June 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 404 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Retailers June 2011

About this product:

Financial Benchmarking Report - Retailers June 2011

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 461 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

2011 SEMA Market Update - Q2

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2011 SEMA Market Update - Q2

The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $28 billion specialty-equipment industry. Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.

SEMA Members may get this content for free!

Regular Price:

$199.99

Consumer Demand Index for Performance Products and Accessories (CDI) - August 2011

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - August 2011

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The August 2011 report is based on 921 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index increased from 28 to 33.

SEMA Members may get this content for free!

Regular Price:

$49.95

2011 Enthusiast Lifestyle Report

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2011 Enthusiast Lifestyle Report

The purpose of this study is to provide a snapshot of automotive enthusiasts in the United States.
Goals of the study include: vehicles driven and accessorized; products / accessories purchased or planned; and hobbies and interests, both automotive and non-automotive.  A survey was sent to susbscribers of over 30 automotive magazines, resulting in nearly 1,800 enthusiast responses.

SEMA Members may get this content for free!

Regular Price:

$200.00

Financial Benchmarking Report - Retailers May 2011

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 465 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99

Financial Benchmarking Report - Manufacturers May 2011

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 418 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

SEMA Members may get this content for free!

Regular Price:

$99.99