Research Reports

SEMA Black Book: SEMA-Developed Content

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SEMA Black Book: SEMA-Developed Content

This is a combination of all of the SEMA-developed content of the Black Book. It includes each of the individual items above that have a price of $19.95 associated with them. By purchasing this, you will receive all of the priced documents together. Over the years, SEMA has received many requests from members seeking information about Federal and State emissions compliance requirements. In many cases, there has been confusion about the process by which requirements can be met and Executive Orders (E.O.s) from the California Air Resources Board (CARB) are issued for applicable parts and systems. In the past, SEMA has provided information and outlined compliance steps. However, we’ve learned there are ways to further simplify the process. So, to assist our members in understanding the requirements and to identify ways to minimize both cost and time in reaching compliance status, we’ve collected information that addresses these issues in a very user-friendly way.

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2009 SUV and CUV Report

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2009 SUV and CUV Report, SEMA Research CenterThe light truck market as a whole includes pickup trucks, sport utility vehicles (SUVs), crossover utility vehicles (CUVs) vans and even commercial chassis. When referring to this market SEMA has traditionally limited the scope to pickup trucks, both midsize and fullsize. However, SUVs have been a popular choice for accessorization. Oftentimes these vehicles, such as Chevrolet Tahoes, Cadillac Escalades and Hummer H2s are classified in the urban market as a result of the particular styling choice of the vehicle. These vehicles can also fall into the restyling or off-road categories as well. Prior to recent months, during which all vehicle segments have experienced a decline, CUVs had been experiencing increased sales compared to the declining sales of pickup trucks and SUVs, due in large part to gas prices.

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Consumer Demand Index for Performance Products and Accessories (CDI) - August 2009

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Consumer Demand IndexThe SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

In August 2009, 826 interviews were conducted nationwide via Random Digital Dial (RDD) telephone survey, resulting in a 14 point increase in the Index level from the previous month.  The index is at 42 for this month.

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Consumer Demand Index for Performance Products and Accessories (PADI) - July 2009

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Consumer Demand IndexThe SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

In July 2009, 826 interviews were conducted nationwide via Random Digital Dial (RDD) telephone survey, resulting in an 11 point increase in the Index level from the previous month. 

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Consumer Demand Index for Performance Products and Accessories (PADI) - June 2009

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SEMA Consumer Demand Index (PADI)

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

In June 2009, 826 interviews were conducted nationwide via Random Digital Dial (RDD) telephone survey, resulting in a 14 point increase in the Index level from the previous month.  At 46, the Index is at it's highest point since September 2008.

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CAR Report Phase 3

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The Major Determinants of U.S. Automotive Demand: Factors Driving the U.S. Automotive Market and Their Implications for Specialty-Equipment Suppliers

The Phase III report presents an analysis of the economic drivers of the U.S. automotive market and their potential impact on SEMA-member companies.

 

SEMA commissioned the highly-regarded Center for Automotive Research (CAR) to conduct a groundbreaking multi-phased series of specialty-equipment industry forecasting reports to assist members with technology and business planning. The three reports feature exclusive insights from forward-looking information on changes in vehicle technology, OEM direction/strategy, government regulatory trends and the consumer mindset. This three phase study is must-read material for those who plan to survive and thrive in the challenging years ahead.

Why are these reports so valuable?  The auto industry is undergoing serious structural changes. These reports will be useful to the decisions you make today.  The information will increase your understanding and knowledge about vehicle manufacturer plans for technology and economic forecasts that feature the specialty-equipment industry.

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CAR Report Phase 2

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Powertrain Forecast and Analysis: What is Coming and What are the Implications for the Specialty-Equipment and Performance Aftermarket Industry

The Phase II report addresses the rapidly changing powertrain plans of the OEMs for the U.S. Market and their potential impact on SEMA-member companies.

 

SEMA commissioned the highly-regarded Center for Automotive Research (CAR) to conduct a groundbreaking multi-phased series of specialty-equipment industry forecasting reports to assist members with technology and business planning. The three reports feature exclusive insights from forward-looking information on changes in vehicle technology, OEM direction/strategy, government regulatory trends and the consumer mindset. This three phase study is must-read material for those who plan to survive and thrive in the challenging years ahead.

Why are these reports so valuable?  The auto industry is undergoing serious structural changes. These reports will be useful to the decisions you make today.  The information will increase your understanding and knowledge about vehicle manufacturer plans for technology and economic forecasts that feature the specialty-equipment industry.

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CAR Report Phase I

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The Specialty-Equipment Company of the Future: Guideposts for Technology Forecasting and Strategic Planning

The Phase I highlights the important insights and guideposts that are expected to shape the specialty equipment industry in the next 3 to 7 years based on the OEMs plans for U.S. Market chassis electronics integration. 

 

SEMA commissioned the highly-regarded Center for Automotive Research (CAR) to conduct a groundbreaking multi-phased series of specialty-equipment industry forecasting reports to assist members with technology and business planning. The three reports feature exclusive insights from forward-looking information on changes in vehicle technology, OEM direction/strategy, government regulatory trends and the consumer mindset. This three phase study is must-read material for those who plan to survive and thrive in the challenging years ahead.

Why are these reports so valuable?  The auto industry is undergoing serious structural changes. These reports will be useful to the decisions you make today.  The information will increase your understanding and knowledge about vehicle manufacturer plans for technology and economic forecasts that feature the specialty-equipment industry.

SEMA Members may get this content for free!

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$99.00

SEMA Consumer Demand Index for Performance Products and Accessories (PADI) – May 2009

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SEMA Demand Index, May 2009The SEMA Consumer Demand Index for Performance Products and Accessories (PADI) measures purchase intentions of consumers (both mainstream and enthusiasts) within the next three months. A random sample of 826 consumers was surveyed in May. However, because “enthusiasts” typically represent roughly 10% - 15% of U.S. drivers, the SEMA Consumer Demand Index is likely to be more of a measure of “mainstream” consumer demand.

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2006 SEMA Hot Rod Industry Report - Executive Summary

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2006 SEMA Hot Rod Industry Report - Executive Summary, SEMA Research CenterWhat is a hot rod? If you asked 10 different people, chances are you would get 10 different answers. The Merriam-Webster definition reads “an automobile rebuilt or modified for high speed and fast acceleration.” Encyclopedia Britannica Online says a hot rod is a “privately designed and built automobile constructed along individualistic lines to provide maximum starting acceleration.” John Force, 13 time NHRA Funny Car Champ, refers to his Fuel Funny Car as his “hot rod.”

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Wind Tunnel Executive Summary

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Wind Tunnel Executive Summary, SEMA Research CenterWith rising gas prices, fuel efficiency is on the minds of anyone who uses a car or truck for transportation. The segment often most affected by gas prices is the light truck market, which includes the automakers who build the trucks, the consumers who buy the trucks and the specialty equipment companies who manufacturer parts for the trucks.

 

 

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SAE Congress Executive Summary

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SAE Congress Executive SummaryThe Society of Automobile Engineers (SAE) was founded in 1905 to address the needs surrounding a new form of transportation: the automobile. Manufacturers were focused on advertising, but the need for patent protection and engineering standards was growing.

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The SEMA/AUTOMOTIVE RESEARCH CENTER MPG Challenge 2008

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Record high gasoline prices were realized during the summer of 2008, with serious ramifications for commuters (especially those with long commutes and/or low mpg vehicles like pickup trucks and SUVs), automobile manufacturers, and the overall economy. The Automobile Club of Southern California and SEMA (Specialty Equipment Market Association) decided to try and help this situation by holding a competition show-casing automotive aftermarket products that could provide improved fuel efficiency (at least for motorists who don’t take advantage of the performance improvements – you leadfoots know who you are!). Thus was born the SEMA/ACSC MPG Challenge. The challenge was issued to SEMA member companies that manufacture aftermarket driveline parts. They were to supply parts for installation on a test vehicle, the Club’s AUTOMOTIVE RESEARCH CENTER (ARC) would perform the testing, and SEMA would announce the winners at their annual Show in Las Vegas November 3-8, 2008.

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Use of Advanced In-Vehicle Technology by Young and Older Early Adopters

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Adaptive cruise control (ACC) is an in-vehicle convenience feature designed to maintain a set speed and, when applicable, adjust the set speed to maintain a specified distance from a lead vehicle. When following another vehicle, the ACC system will automatically slow down or speed up in responses to changes in the lead vehicle’s speed. Adaptive Cruise Control systems are still relatively new technologies and are not widely available within the U.S. passenger vehicle fleet. One in eight Americans is 65 or older, and this proportion will continue to grow as the American population ages. It is possible that new technologies such as ACC can assist older drivers to drive more safely with less stress, thus extending their safe driving years.

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2008 Trends and Forecasts - Q4 Update

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The specialty-equipment industry took a hit in 2008 as consumers scaled back their purchases—new vehicle sales dropped 35% during the third quarter alone, for example—but depending on the type of consumers analyzed, spending varied significantly. “Mainstream” consumers, those less likely to view automotive customization as a hobby or lifestyle, were often targeted by specialty-equipment companies as they began marketing to the general vehicle-buying public. As consumers, in general, cut back on new-vehicle purchases and subsequent personalization of newly acquired vehicles, much of the specialty-equipment industry suffered.

  

  

  

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2008 SEMA Market Study

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In 2007, retail sales of specialty automotive products reached $38.11 billion. That's an increase of 3.8 percent from 2006, and up 79.8 percent since 1998 when retail sales hit $21.20 billion. That equates to an average annual growth of nearly 8 percent year-over-year for the past 10 years. For the consumers who purchase the specialty automotive equipment industry's products, the real distinction is that performance parts and accessories make their vehicle more enjoyable. As a result, industry sales have grown at rates that are two and three times what might be expected.

 

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SEMA PADI - April 2009

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In April, the SEMA PADI decreased, going from 30 in March to 26 this month. This month, 7% of adult American drivers indicated that they had plans to purchase specialty-equipment products sometime within the next 3 months. About 4% of consumers said that they were likely to purchase wheels, tires and suspension components, while 3% said they were likely to purchase racing and performance products and 4% said they were likely to purchase specialty accessories and appearance products.

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List of Auto Parts Targeting to Enter the Chinese Specialty Equipment Market

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Vehicle customization has been growing rapidly in China, industry insiders estimate the Chinese specialty-equipment market is at approximately $12.5-$15 Billion USD. With 1.3 Billion in its population, vehicle sales reaching 93% of the U.S. passenger vehicle sales, according to data provided by JD Power & CAAM in January of 2009. SEMA has developed a new list of trade leads available to SEMA members online at www.sema.org/international. The Chinese government has begun to legalize specialty products for use in China. This is an initial list of approved products.

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SEMA PADI - March 2009

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In March, the SEMA PADI decreased from 43 in February to 30 this month. This month, 8% of adult American drivers indicated that they had plans to purchase specialty-equipment products sometime within the next 3 months. About six percent (6%) of consumers said that they were likely to purchase wheels, tires and suspension components, while 5% said they were likely to purchase racing and performance products and 3% said they were likely to purchase accessory and appearance products.

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2009 Enthusiast Profile - Select Pickup Owners

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2009 Enthusiast Profile Mini Report - Pickup Owners, SEMA Research CenterOff‐roaders, toy haulers and skills tradespersons alike have gravitated toward full‐size pickup trucks for years.  And owners of full‐size pickups are still spending money on performance parts and accessories for their trucks: owners of the Ford F‐Series, Chevrolet Silverado and Dodge Ram each spent, on average, in excess of $2,300 over the last year, according to the latest SEMA Automotive Lifestyles survey results.

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2009 Enthusiast Profile – Corvette Owners

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2009 Enthusiast Profile Mini Report - Corvette Owners, SEMA Research CenterChevrolet’s Corvette has been a perennial favorite among gearheads for over half a century. From classic models to modern editions, enthusiasts continue to search for the latest high‐performance and restyling products for this iconic sports car.

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Swiss Automotive Aftermarket

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Swiss Market

The overall Swiss market demand for automotive parts, aftermarket products, accessories as well as specialty equipment was valued in 2006 at USD 949 million and is forecast to grow 3-4% over the next two years. In the past few years, U.S. exporters have garnered a small market share, registering USD 45 million in 2006 or 4.8%. Germany, which traditionally has had a strong stronghold in the market, captured the lion’s share with a total exceeding 47% of the market, followed by France with 14% and Japan with 12%.

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Specialty Automotive Aftermarket in Australia

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Australia

Australia, a country of 20 million people, is world famous for a citizenry whose love of cars and vehicle customization is on a par with that of the United States, and perhaps more so in some sectors. With more than 14 million vehicles and a population a mere one-tenth the size of the U.S., Australia has one of the highest ownership of vehicles per capita in the world.

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SEMA Sport Compact Council Focus Panel - nopi

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Results of the focus panel held in Atlanta at the NOPI Show, SEMA Research CenterResults of the focus panel held in Atlanta at the NOPI Show.

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