Research Reports

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The December 2012 report is based on 806 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The index decreased from 44 to 34.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2012 shows you YTD sales increase over 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 356 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 270 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 191 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 222 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 290 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2012 shows you YTD sales increase over 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 386 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The November 2012 report is based on 606 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The index decreased from 37 to 44.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The October 2012 report is based on 824 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The index decreased from 45 to 37.

About this product:

The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts. This project was commissioned specifically to help members better serve the broad base of consumers within the industry. It also creates a common framework for the industry as a whole to talk about—and market to—consumers.

About this product:

The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $30 billion specialty-equipment industry.

Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from july 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 335 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 246 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 288 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 398 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2012 shows you YTD sales increase over 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 436 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The September 2012 report is based on 871 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The index increased from 37 to 45.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2012 shows you YTD sales increase over 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 464 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 427 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 288 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The August 2012 report is based on 904 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The index increased from 33 to 37.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The July 2012 report is based on 916 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The index remained at 33.

About this product:

The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $30 billion specialty-equipment industry.

Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 484 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from April 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 288 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.