Research

As a SEMA member benefit, SEMA conducts research on the behalf of its members. Below are market research reports available exclusively to SEMA members. Reports indicated with "Summary" are open-access executive summaries available to both members and non-members.

Working hand in glove with Technology Transfer, the OEMs also provide newly produced vehicles for use in SEMA Measuring Sessions. This early access to new cars and trucks by SEMA manufacturer members usually occurs well in advance of the vehicle launch. For specialty-equipment manufacturers that have utilized CAD files from the Technology Transfer program, the sessions allow pre-fitting of actual aftermarket products.

Other companies use the sessions to acquire preliminary measurements, using everything from sophisticated digital laser equipment to simple mechanical devices so that they can design, develop and produce parts and accessories without having to depend on reverse engineering. Both programs enable member companies to make their products available at the time a new vehicle begins to appear in dealerships.