Digital Marketing

About this product:

This series of SEMA News stories is based on the idea of using reliable and repeatable methods to ensure business success. In the coming issues, we will delve into a range of topics aimed at developing Best Practices through knowledge, motivation and skills.

Writing for BtoB Online, Senior Editor Christopher Hosford cited a survey that indicated a 17% average increase in online marketing spending for 2010. Another survey suggested that 64% of companies plan to increase budgets for search-engine optimization, and 51% will increase budgets for paid search. The groundswell of cell-phone applications—particularly on Blackberry and iPhone devices—has led to 56% of companies planning to increase their spending on mobile marketing. And the newest darling in the online realm, social networking, has opened a panorama of possibilities.