Truck, SUV and Off-Road Trends

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SEMA News, April 2010: Business - Truck, SUV and Off-Road Trends

The entire automotive landscape has changed over the past two years, but the effects of higher fuel prices and a deep recession may be most evident in the truck, sport utility and off-road segments of the industry. Super-sized SUVs have been particularly hard hit, with sales dropping precipitously and one previously vaunted brand vanishing into the dust of a receding market. Still, while ruts and rocks obscure the way, brighter vistas are coming into view.

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