Identifying Performance Parts Trends

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SEMA News, March 2010: Covery Story - Identifying Performance Parts Trends

The automotive specialty-equipment industry was born in the racing and performance segment. In fact, the original name of SEMA, now the Specialty Equipment Market Association, was the Speed Equipment Manufacturer’s Association. While the name and the industry evolved to include an array of more than 7,000 businesses, racing and performance still deliver the iconic images that people associate with automotive accessories.

In large measure, that niche mirrors the overall marketplace, and the trends that occur in the performance segment often offer a preview of what will take place in the rest of the industry.

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