Green Racing: Why Should You Care?

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SEMA News, March 2010: Chris Kersting - Green Racing: Why Should You Care?

Automakers spent a good deal of effort at this year’s auto shows focusing on electrics, plug-in hybrids and a range of alt-technology hopefuls. Interesting future-view sort of stuff. Here in the present tense, there is a quiet reality that warrants the focus of the performance aftermarket: the great majority of vehicles that are on the road today, and those we will be buying in the coming 5, 10 or even 15 years, will involve an internal combustion engine and a consumer looking for efficiency without sacrificing performance. And that means some solid opportunities for our industry. Not surprisingly, “green performance” technologies are advancing full-throttle in the world’s racing garages.

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