Trends on a Roll: Tire & Wheel Market

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SEMA News, February 2010: Trends on a Roll: Tire & Wheel Market

No single element can change the look of a car or truck like a set of tires and wheels. Thin or thick sidewalls, tall or small, chrome or painted, steel or aluminum—the combinations are endless, and each can thoroughly alter the appearance and the functionality of the vehicle. At last November’s SEMA Show in Las Vegas, a group of enthusiasts who were taking part in a marketing study confirmed the popularity of tire and wheel modifications. A whopping 84.6% of them said that they had bought tires or wheels for their vehicles, and for many—regardless of the type of vehicle they owned—tires and wheels were the first accessory they bought.

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