Measure the Success of Your Online Efforts with eMetrics

About this product:

November 3, 2009 – 3:00 p.m. - 4:00 p.m.
Presented by: Linda Boudiab, Google, and Mark Contreras, Google
Track: Business Efficiency 101

The flood of data available to gauge the effectiveness of your website is mind boggling. You know you’ve spent an enormous amount to build your site - but is it serving your business? Do you know who is finding your site? What pages they’re visiting? And how do you act once you’ve determined the answers? This course is an eye-opener for anybody who is concerned about measuring the results of their labors.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)