- Nov 20 2014
ProPledge: Knocking Down Barriers and Opening New Channels
About this product:
Opportunity. Diversity. Confidence. Profits. Those are a few of the keys that lock in the continuing partnership between the automakers, the vehicle dealers and SEMA-member companies. Giving consumers the right vehicles with their preferred options is what each arm of the distribution chain strives for.
One huge chunk of that process is accessory-friendly vehicles—cars and trucks that are designed from the get-go to encourage owner personalization. A driver’s experience with a car or truck skyrockets when he or she can equip it to suit personal wants and needs. When that owner can buy the vehicle and select from a vast array of specialty-equipment accessories and have them professionally installed with complete confidence, another sales channel opens.