South Africa - Affordable U.S. Products Designed to Fit Region’s Market Sought

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SEMA News, April 2009: International - South Africa - Affordable U.S. Products Designed to Fit Region’s Market Sought

For the last eight years, the activity of accessorizing and improving the performance of vehicles has transformed from a hobby to a fully fledged culture of fierce competition,” said Jaisivir Sewpual of the U.S. Embassy in Cape Town, South Africa. “In the race to individualize and distinguish their vehicles from others, enthusiasts constantly seek innovative, authentic specialty components and accessories. In this lucrative segment, South Africans are highly receptive to U.S. brands and often follow trends set in the United States.”

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