Compact-Performance and Urban-Market Update

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SEMA News, April 2009: Research - Compact-Performance and Urban-Market Update

Over the years, quite a bit of attention has been paid to both the compact-performance and urban-lifestyle markets. At their respective roots, each market is very different: Compact performance has involved enthusiasts looking to enhance the performance (hence, the name) of small economy and sports cars and the urban market had a completely opposite makeup of enthusiasts who were more concerned about vehicle appearance, typically involving large sedans and SUVs. Today, these differences still exist in many ways. However, both compact-performance and urban enthusiasts now share enough similarities to bring these segments of consumers closer together.

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