Web 2.0-Enabled Press Releases

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SEMA News, May 2009: Internet - Web 2.0-Enabled Press Releases

With business communications moving at the speed of fiber-optic light for years now, it’s no wonder that the humble press release has finally caught up. Shaking off its dead-tree past for good, today’s reinvented press release is packed with a number of web 2.0 elements that make it much more interactive and, as some of the digerati might say, much more “web-viral ready.”

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