“We Really Want to Sell Your Products, But Your Data Won’t Let Us.”

About this product:

SEMA News, August 2009: Cover Story - “We Really Want to Sell Your Products, But Your Data Won’t Let Us.”

About seven or eight months ago, a successful retail chain with a 20-year, 10-location brick-and-mortar history decided that it was time it competed on the web with a full e-commerce solution. The chain identified 200 product lines as mission critical for the launch of the site and set out to gather the necessary data.

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