SEMA Consumer Demand Index for Performance Products and Accessories (PADI) – May 2009

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SEMA Demand Index, May 2009The SEMA Consumer Demand Index for Performance Products and Accessories (PADI) measures purchase intentions of consumers (both mainstream and enthusiasts) within the next three months. A random sample of 826 consumers was surveyed in May. However, because “enthusiasts” typically represent roughly 10% - 15% of U.S. drivers, the SEMA Consumer Demand Index is likely to be more of a measure of “mainstream” consumer demand.

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