2008 Light Truck Report

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The light-truck niche continues to represent the largest portion of the specialty equipment market for both manufacturer and retail sales. In particular, pickup trucks have been the backbone of the light truck market for aftermarket parts. Pickups are often lifted or lowered. They are accessorized with big wheels and tonneau covers. And they are used to tow boats, race cars and toy haulers. There are two types of pickup-truck buyers: the mainstream consumers and the enthusiasts. Consumers typically purchase pickups for work or utility purposes. The enthusiasts, however, tend to buy pickups simply because they love trucks. Enthusiasts are more likely to own toys that need to be towed to the deserts, lakes and race tracks, and are most interested in accessorizing their vehicles.

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