How to Get Your Products Recognized by the International Media

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One of the most effective ways to market automotive specialty equipment is to obtain coverage in enthusiast media—magazines, websites and broadcast programs. Even the publicationof a simple press release provides instant credibilitywith enthusiasts. But getting noticed in the morass of presspackets, stories and brochures received on a daily basis by writers, editorsand producers can be a frustrating and complicated task. All the more sowhen the publication services a different country.

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