2003 Light Truck Market Report

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The light truck aftermarket niche is the largest of seven generally acknowledged specialty equipment industry niches. The following table lays out the contribution of each in 2002. The driving force behind light vehicle sales in the U.S. is clearly the light truck segment; in fact, the light trucks have eclipsed the passenger car vehicle market in sales through the twelve months ending in July 2003. The market has been driven by a number of factors. Pickup trucks have been typically associated with rural lifestyles and construction/utility needs. Extra and king cabs, along with improved ride and comforts have provided for a much more suburban vehicle, combined with utility, the pickup truck segment has been appealing. The rise of two new classes of vehicles, the SUV and now the crossover utility vehicle (CUV) are dramatically adding sales to a category that is broadening in appeal.

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