1999 SEMA Market Study

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1999 market study coverThe specialty automotive equipment industry has always been hard to quantify; not only is it fragmented, but depending on who you talk to, the market definition has any number of possibilities. The approach used here defines specialty automotive equipment as products and services used to improve or otherwise change production vehicles. For the consumers who purchase the industry's products, the real distinction is that performance parts and accessories make their vehicles more enjoyable. In 1998, manufacturer sales of specialty automotive products reached $7.47 billion at manufacturer level, and retail sales were $21.2 billion. That's an increase of 71.6 percent from 1990, when manufacturers' sales of specialty equipment were $4.352 billion.

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