2009 Enthusiast Profile - Select Pickup Owners

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2009 Enthusiast Profile Mini Report - Pickup Owners, SEMA Research CenterOff‐roaders, toy haulers and skills tradespersons alike have gravitated toward full‐size pickup trucks for years.  And owners of full‐size pickups are still spending money on performance parts and accessories for their trucks: owners of the Ford F‐Series, Chevrolet Silverado and Dodge Ram each spent, on average, in excess of $2,300 over the last year, according to the latest SEMA Automotive Lifestyles survey results.

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