Marketing 101: Winning Project-Vehicle Builds

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SEMA News June 2012, Business, Marketing 101: Winning Project-Vehicle Builds

Every year, more than 1,500 vehicles are displayed at the SEMA Show. Many of them are customized in the months leading up to the Show, and each represents a collaboration between manufacturers that provide parts and support and the owner/design team that brings the vehicle to the Show.

The question is, what goes into a successful project build, and how is it possible to generate a tangible payoff for each participant?

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