Email Marketing 301

About this product:

Thursday, December 08, 2011; Presented by: Grant Johnson, ClickMail Marketing, Inc.

You've got the basics of email marketing dialed in, but how can you take this important marketing and sales tool to the next level? How do you effectively integrate it with your other digital tools? Join the SEMA Education Institute (SEI) and presenter Grant Johnson, ClickMail Marketing, for Email Marketing 301. This session will present advanced email tactics and strategies including:

• Leveraging dynamic content for greater relevance
• Integration with web sites, CRM and web analytics tools
• Multi-channel integration

NOTE: Email Marketing 301 is the third and final installment in SEI's Email Marketing webinar series. Email Marketing 101 and Email Marketing 201 are available in the SEI eLearning Center.

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