7 Ways to Marry E-mail Marketing With Social Media

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 SEMA News, February 2011: Internet - 7 Ways to Marry E-mail Marketing With Social Media

Marketers looking to get a handle on social media as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs. The pioneers of this method say that a little creative contact with current and potential customers on social networks, such as Facebook, Myspace and Twitter, can add new muscle to tried-and-true e-mail.

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