Hot Topics at the SEMA Show
The SEMA Education Institute (SEI) will offer more than 50 free education sessions and several “pay-to-attend” courses during the SEMA Show.
More than 50 educational programs in a number of segment categories will be presented at the 2012 SEMA Show, and you can see the full list in “2012 SEMA Show Education Days Brochure” starting on p. 67. Even so, we wanted to call out a few seminars that are of particular importance.
The Latest Tools, Tips and Tricks to Counter Counterfeits and Knock-Offs
Presented by representatives from federal enforcement agencies and seasoned intellectual-property attorneys, this informative seminar will tackle real-world counterfeit problems that have an impact on SEMA-member companies and will provide tips on how to avoid and combat the threat. The expert panelists will cover a wide range of topics, including protecting intellectual property marketed at trade shows and sold on the Internet; understanding the difference between counterfeit product, unlawful knock-offs and legal imitations; how to train staff or hire private investigators to identify fake merchandise; and working with U.S. Customs and Border Protection, the Federal Bureau of Investigation and other government agencies to seize pirated products and prevent illegal knock-offs.
Are Young Enthusiasts Disappearing?
Is love for the automobile fading within today’s youth market? This panel discussion will tackle what is possibly the most critical question facing the automotive specialty-equipment industry today. Where will the next generation of automotive enthusiasts come from? How is technology changing the way we reach the next generation? How are we faring in our efforts to compete for the attention of today’s youth?
Join YEN as it hosts this hard-hitting session to tackle this critical issue. The panel will consist of a cross section of industry veterans, newcomers and representatives of Generation Y. There will be a 45-minute moderated presentation followed by 15 minutes of audience questions and answers. Come ready to learn and share your input!
The SEI sessions will provide an unprecedented opportunity for you to swing into a seminar room while you are at the Show and hear from subject-matter experts and industry veterans.
Shoppers are walking in to your store with loaded weapons: their smartphones. If you choose to ignore this phenomenon, the results can be the demise of your business. Why? Because they can check prices while you are helping another customer; they can scan your barcode and compare your prices to those of any online retailer and buy while your staff is hanging out behind the counter. You can’t ignore it or just “try harder,” as some have suggested. You have to go to battle to win the fight for the customer’s loyalty. You’ll leave this session with actionable steps you can take to neutralize the smartphone weapon.
Selling Like a Pro
The premise is simple: Learn how to move your merchandise and increase your profits. But this seminar is different. Most sales training is hell-bent to focus on making people do something, making employees into robots, making them aggressive, making them “close.” Maybe it worked in the ’50s, but people nowadays can smell someone closing them like something you stepped in.
The reality is that your retail sales are not lost at the register; they are lost due to untrained clerks who do not approach and help your customers. It’s not their fault; many of them have never been taught what to do. But unless your employees can build trust quickly and start relationships with your customers, your merchandise will stay on the shelves. Use this proven system and watch your retail sales increase, your merchandise turn increase and your employee turnover plummet.
For the latest information on SEMA’s Education Days program, visit www.SEMAShow.com/education.
Market forces, consolidation and the economy have caused companies to apply more advanced approaches to sales, marketing and conducting business. Value-added offerings, competitive competence and superior sales skills are key. Based on the popular book of the same title, this hard-hitting presentation will identify what smart companies are doing to position themselves for success and how top sales producers are meeting their goals in today’s challenging business climate.
Are You a Boss or a Leader?
How effective are you as a leader? What would your employees say about your leadership style? How can you lead in a way that gets the most out of your team? How do you get employees to feel engaged and connected to something larger than the group they work in each day? Author Christine Corelli will show you how to display dynamic leadership, apply mental self-leadership techniques (examination of self-dialogue, beliefs and assumptions, thought patterns, goal setting), obtain high levels of employee engagement and discover why smart organizations adopt a zero tolerance for bad bosses.