More than 1,700 manufacturers exhibited at the 2009 SEMA Show, where they showcased their newest products to more than 50,000 buyers. The four-day, trade-only event serves as the best place for automotive specialty-equipment manufacturers to connect and do business with buyers.
An added benefit for those exhibiting at the SEMA Show is that thousands of media also gather at the event. The media are looking for the hottest and coolest new products and, as a result, exhibitors often find that the new products they unveiled at the SEMA Show are featured in leading consumer publications. The magazines on the newsstands at the beginning of the year are filled with new-product showcases from the SEMA Show. Here are just a few.
Modified Mustangs & Fords, March 2010
Mark Houlahan cut through the clutter to identify 20 intriguing new products from the 2009 SEMA Show. From engine products to rims and even a steering wheel that drivers can custom design themselves, the resulting list included photos and insightful commentary on each product’s usefulness.
High Performance Pontiac, April 2010
High Performance Pontiac has been covering the SEMA Show for years. In an effort to share all of the cool new products from the SEMA Show with its readers, the magazine focused solely on brake and suspension kits and parts in its April issue.
Peter Tarach’s seven-page story highlighted everything from cars to parts. In the coverage, he identified more than two dozen products that caught his eye, noting that what he found showed him that “quality and innovation are still alive and well.”
Truck owners are among the most devoted enthusiasts. Mark Williams didn’t stop with a list of the 20 best new products from the SEMA Show. He added the 20 hottest vehicles, creating a wonderful eight-page feature that every truck enthusiast is sure to love.