Google Series: Using YouTube to Sell Parts & Accessories

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Video can be a powerful marketing and sales tool for businesses of every size. YouTube is a forum for people to connect, inform, and inspire others, and acts as a distribution platform for original content creators and advertisers large and small. Learn how to use online video, such as informative how-to-demonstrations, to promote the sale of parts and accessories.

Join the SEMA Education Institute (SEI) and YouTube expert, William Ponkowski, as he leads an exciting exploration of YouTube. Come learn how to connect with your customers using cutting-edge media. Ponkowski, a YouTube Specialist in the auto industry, brings a unique perspective as a Google staffer with an automotive background. This session will focus on:

• impact of online video on the auto industry;
• 3 Steps to success on YouTube;
• understanding and acting on data from YouTube Insights.

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For additional updates about YouTube best practices, follow William Ponkowski via twitter: @willponko