Overview: Online Marketing

Presented by eBay Motors; Powered by SEMA Street Performance Council (SPC). Create a roadmap to success with marketing your business on the internet. David will present an overview of online marketing topics, including proper keyword research, creating and optimizing your website, setting up analytics tools to measure performance, and how to generate qualified traffic to your site through search engine optimization, pay-per-click advertising, social marketing, video marketing and more. This is a great foundational course for those new to online marketing and a refresher for beginners.