Email Marketing 101

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Email gives you the opportunity to reach a large, targeted group of customers and prospects at a relatively low cost. It delivers the highest ROI of all direct marketing channels. When done right, email can be an extremely effective marketing tool. When done wrong, it can be detrimental to your company and brand.

Join Michael Kelly, ClickMail Marketing, or a SEMA Education Institute webinar as he discusses email best practices. Michael brings more than 20 years experience in the telecommunications and messaging industries and is one of the founders of ClickMail. During this session Michael will discuss:

• Developing your email goals and strategy
  
• Tips on how to increase response rates and click-through-rates
  
• Email design and functionality
  
• How to reduce unsubscribe requests
  
• Measuring email campaign performance
  

Complimentary copies of "The Email Marketing Cheat Sheet," and "Beginner's Checklist" are useful reference guides for future campaigns. Learn how to develop and execute highly effective email campaigns that will help your company’s message break through the clutter.