Exhibitor Series: How to Get the Most Results From Your Trade Show Experience

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The week after the SEMA Show is a prime opportunity to generate results from your marketing and sales efforts. With a bundle of leads--vendors, customers, prospects, media reps and industry peers--the week following the show is a crucial time for follow-up. Join Tom Marx, The Marx Group, and the SEMA Education Institute (SEI) for a session that will help you learn how to make good on all of your company promises with the delivery of sales material, products, technical advice and so on. To obtain the greatest return on your investment, a post-show strategy is necessary. From the development of a trade show lead form to a timetable for response, we will present some quick and easy tools that will help you turn leads into sales. Don't leave your SEMA Show strategy to chance! Join Tom Marx and SEI and nail down your post-show strategy.