|View Course||Course Description|
|Title: The Road to Customer Service Excellence: From the Mom & Pop Store to The Nordstrom Way
Presenter: Robert Spector, Robert Spector Consulting
Duration: 1 hour
Date: SEMA Webinar, January 26, 2012
Robert Spector has been involved in customer service since the age of 13, when he first went to work in his mother and father’s butcher shop. Working alongside his parents, he learned firsthand what it takes to take care of customers—and to keep them loyal.
Those lessons inspired his latest book, The Mom & Pop Store, which features interviews with successful independent retailers from all over the world. Join Robert and the SEMA Education Institute (SEI), as they bring together the practical wisdom of mom and pop with the sophisticated strategy of Nordstrom, the subject of Robert's bestselling book, The Nordstrom Way. Robert believes that elements of great customer service are universal, regardless of the size of your organization.
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