The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts. This project was commissioned specifically to help members better serve the broad base of consumers within the industry. It also creates a common framework for the industry as a whole to talk about—and market to—consumers.
For the third consecutive year, the Opinion Leader Program was conducted in conjunction with the 2011 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.
This consumer focused program was designed to collect the views and observations of selected automotive enthusiasts who were well connected in through car clubs, discussion boards and social media, making them “opinion leaders” capable of spreading the word about new products to other enthusiasts and friends. These opinion leaders were invited to attend the 2011 SEMA Show on Thursday and Friday and asked to review new products, vehicles and trends. Four focus groups were conducted on site in conjunction with this program.
The report contains an in depth anaylsis of what we learned from the 2011 participants through the focus groups.
The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $28 billion specialty-equipment industry. Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.
The data for the 2011 Automotive Accessory Market Study Report is drawn from the Foresight Research 2011 Automotive Marketing Communications Study database.
This study explored in-depth how consumers are influenced in their vehicle purchase decisions by the 17 major marketing communication channels most often used by automotive buyers.
A new study commissioned by SEMA indicates that aftermarket products influence about 1,180,000 new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, "Influence of Accessories on New-Vehicle Sales", details the findings.
For the second year, the Opinion Leader Program was conducted in conjunction with the 2010 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.
This consumer focused program was designed to collect the views and observations of selected automotive enthusiasts who were well connected in through car clubs, discussion boards and social media, making them “opinion leaders” capable of spreading the word about new products to other enthusiasts and friends. These opinion leaders were invited to attend the 2010 SEMA Show on Friday and asked to review new products, vehicles and trends. Forty eight of these enthusiasts also participated in one of six focus groups to provide an in-depth, qualitative analysis of their views.
Download the “Take a Friend to a Race” logo for promotion on your company website. “Take a Friend to a Race”, a grassroots program aimed at increasing attendance at Motorsports events by introducing new fans to the sport.
The 2011-2012 HRIA Annual Report provides council members with a summary of benefits and activities sponsored by the group.
PIES are Product Information Exchange Standards. The standard was established to define the attributes of the automotive products. These attributes include, but are not limited to: brand ID, description, price, dimensions, weights, NAFTA, UPC and HAZMAT. This is a living standard.
- EASY-TO-USE TEMPLATE. SEMA, working with Scott O'Toole at Motor State Distributing, has developed a step-by-step product information template that will meet the needs of most companies.
- To learn the latest about PIES, including all documentation, click here.
PIES are Product Information Exchange Standards. The standard was established to define the attributes of the automotive products. These attributes include, but are not limited to: brand ID, description, price, dimensions, weights, NAFTA, UPC and HAZMAT. This is a living standard.
- EASY-TO-USE TEMPLATE. SEMA, working with Scott O'Toole at RPM Data Services, has developed a step-by-step product information template that will meet the needs of most companies.
- To learn the latest about PIES, including all documentation, click here.
TO DOWNLOAD FOR FREE THIS TRAINING TEMPLATE - CLICK “ADD-TO-CART” (Why the Cart? We track downloads of the template so we can update users of any future changes we make to the valuable tool. You will receive a download link via e-mail after you complete the cart process.)
Phase Two Goals:
Continue to prove the inefficiencies of current data practices and use this information to educate the industry and encourage member companies to examine and improve their product data practices.
Show the participants that perfect data, properly harmonized, lowers costs, enhances customer service, shortens time to market and increases sales.
To confirm that existing data standards (AAIA Catalog Enhanced Standards or ACES) and (Product Information Exchange Standards or PIES) were generally appropriate to our market segment and to discover and suggest changes to the standards as needed.
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