Research Reports

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from October 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 215 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from October 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 430 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 438 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 361 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from September 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 221 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The December 2011 report is based on 909 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index increased from 24 to 35. 

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The November 2011 report is based on 901 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index decreased from 28 to 24. 

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The October 2011 report is based on 909 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index decreased 44 to 28. 

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 213 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 317 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from August 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 410 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 421 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 359 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from July 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 213 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The September 2011 report is based on 828 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index increased from 33 to 44.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 247 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 404 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from June 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 461 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $28 billion specialty-equipment industry. Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The August 2011 report is based on 921 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index increased from 28 to 33.

About this product:

The purpose of this study is to provide a snapshot of automotive enthusiasts in the United States.
Goals of the study include: vehicles driven and accessorized; products / accessories purchased or planned; and hobbies and interests, both automotive and non-automotive.  A survey was sent to susbscribers of over 30 automotive magazines, resulting in nearly 1,800 enthusiast responses.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 465 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 418 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from May 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 310 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

The data for the 2011 Automotive Accessory Market Study Report is drawn from the Foresight Research 2011 Automotive Marketing Communications Study database. 

This study explored in-depth how consumers are influenced in their vehicle purchase decisions by the 17 major marketing communication channels most often used by automotive buyers.