Research Reports

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from April 2012 shows you YTD sales increase over 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 483 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March 2012 shows you YTD sales increase over 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 577 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 272 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from March 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 549 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The June 2012 report is based on 917 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The index increased from 26 to 33.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The April 2012 report is based on 910 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The index decreased from 36 to 26.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The April 2012 report is based on 906 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The index increased from 28 to 36.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from January 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 493 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from February 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 269 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from February 2012 shows you YTD sales increase over 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 508 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from January 2012 shows you YTD sales increase over 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 457 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from January 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 219 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from January 2012 shows you YTD sales compared to 2011 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 467 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

SEMA's Annual Market Report provides the industry with an overview of the state of specialty-equipment market. In 2011, the overall retail sales reached nearly $30 billion, marking the second year of growth.

The report includes:- The overall size of the specialty-equipment market
- Sales within specialty-equipment segments and niches
- Consumer purchase patterns
- Industry and economic trends
- Vehicle sales trends

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from December 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 329 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from December October 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 199 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from December 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 350 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The March 2012 report is based on 875 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index decreased from 30 to 28.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The February 2012 report is based on 915 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. The overall index decreased from 36 to 30.

About this product:

For the third consecutive year, the Opinion Leader Program was conducted in conjunction with the 2011 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

This consumer focused program was designed to collect the views and observations of selected automotive enthusiasts who were well connected in through car clubs, discussion boards and social media, making them “opinion leaders” capable of spreading the word about new products to other enthusiasts and friends.  These opinion leaders were invited to attend the 2011 SEMA Show on Thursday and Friday and asked to review new products, vehicles and trends. Four focus groups were conducted on site in conjunction with this program.

The report contains an in depth anaylsis of what we learned from the 2011 participants through the focus groups.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from November 2011 shows you YTD sales increase over 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 410 specialty equipment industry retailers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from November 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 256 specialty equipment industry distributors.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from November 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 395 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The January 2012 report is based on 909 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  The overall index increased from 35 to 36. 

About this product:

Benchmarking is a valuable management tool to see how your business compares to the rest of the industry. Benchmarking results from October 2011 shows you YTD sales compared to 2010 and other key business metrics including sales per employee, retailers' most important business problem, quick ratio/cash on hand, gross margin, operational overhead, shipping costs and more. The data was tabulated and tracked from a total of 386 specialty equipment industry manufacturers.

There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.