About this product:
Data in this report is based on responses from the SEMA Industry Benchmarking Program questionnaire for January 2010 2009. The data is presented as a rolling average and includes responses from December 2009, November 2009 and October 2009 questionnaires. The data was tabulated and tracked from a total of 274 questionnaires, with a margin of error +/- 5.6%.
There are a total of three Financial Benchmarking reports published each month, representing manufacturers, retailers and distributors, respectively.