For Immediate Release
Thirty SEMA Member Companies Supply Products for the SEMA Mustang Build Powered by Women
Vehicle to be unveiled at 2012 SEMA Show then auction off to raise funds for SEMA Scholarship Fund
Diamond Bar, Calif. (Aug. 14, 2012) - The all-female vehicle customization project known as the SEMA Mustang Build Powered by Women, featuring a 2013 Ford Mustang GT donated by Ford Motor Company, is on target for the unveiling of winning design "High Gear" at this year's SEMA Show on Tuesday, October 30, 2012. The customized vehicle, which was built at Source Interlink Media's headquarters in El Segundo, CA, will be auctioned on eBay immediately following the reveal with proceeds slated for the SEMA Memorial Scholarship Foundation, an organization dedicated to fostering the next generation of automotive aftermarket leaders and innovators.
Thirty aftermarket manufacturers, retailers and suppliers provided over 50 high-performance components for this historic all-female SEMA Mustang Build. Custom installations and vehicle modifications include an E-Force Supercharger System from Edelbrock, front and rear brakes from Wilwood, lowering springs from H&R, suspension system from Whiteline USA, exhaust system from MagnaFlow, stereo system from Kicker, P Zero tires from Pirelli and Forgeline GA1R wheels with a custom finish. In addition to the customization of a Ford Mustang GT by an all-female build team, many of the products donated to the build came from companies that are owned by a women.
"It was amazing to experience the huge amount of support offered by the SEMA member companies," stated Susan Carpenter, SEMA Businesswomen's Network (SBN) Product Coordinator. "The response was overwhelmingly positive in support of the scholarship fund and to raise awareness of women in the automotive aftermarket. Many of the companies not only provided product at no charge, but also sent female representatives to install their product on-site."
"From the beginning, we felt that the build would have a lot of great energy," commented Lindy Jewell of H&R Special Springs. "I knew our suspension would be a perfect addition to this amazing project. We encourage and support these unique ideas to broaden the aftermarket awareness."
The SEMA Mustang Build Powered by Women, scheduled for completion late August, involves five primary teams and team leaders including the Powertrain Team (JoAnn Bortles), Paint and Body Team (Theresa Contreras), Undercarriage Team (Mollie Lewis), Interior and Sound System Team (Kristin Cline), and the Quality Inspection Team (Jennifer LaFever).
"Being a part of this project has been thrilling," stated Coelette Chenier, Marketing Coordinator, MagnaFlow. "With the help of my team member, Laurie Paolone, I learned how to successfully install an exhaust system as well as several other products. Now, I feel like I can do anything, and someday I'm going to customize a vehicle of my own."
For a complete list of the supporting SEMA member companies as well as a list of SBN team members and their bios, visit www.sema.org/SEMAMustangBuild. Follow the build progress at www.youtube.com/MotorTrend and www.HOTROD.com.
About the Specialty
Equipment Market Association (SEMA)
The Specialty Equipment Market Association (SEMA), founded in 1963, represents the $29.99 billion automotive specialty equipment industry and is considered to be the authoritative source for research, data, trends and market growth information for the specialty automotive parts industry. SEMA member companies number more than 6,000, and include 13 market-specific councils and committees. The industry focuses on appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, Calif. 91765, call 909-396-0289, or visit www.sema.org or www.enjoythedrive.com.
About Ford Motor
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles across six continents. With nearly 166,000 employees and nearly 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company also provides financial services through Ford Motor Credit Company. For more information visit http://corporate.ford.com.
Interlink Media (SIM)
Source Interlink Media, LLC is the premier source of special interest media in the US. With more than 75 publications, 100 websites, 800 branded products, and more than 50 events, as well as TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, home theatre and more. The division's strategy is focused on reaching targeted audiences through a multiplatform media approach. For more information, visit http://www.sourceinterlink.com.
About the SEMA
The SEMA Memorial Scholarship Fund is dedicated to fostering the next generation of automotive aftermarket leaders and innovators through scholarship awards. Assistance is available for students seeking career paths in the automotive industry in accounting, administration, advertising, graphic design, engineering, information technology, manufacturing, photo journalism, racing, sales and marketing, technical training and transportation. For more information, visit http://www.sema.org/scholarships.