In celebration of the FIAT brand
returning to North America, we are offering two vehicle customizers a FIAT 500
Sport Vehicles to express how "Life is best when driven"TM. For the
first time, we are partnering with external customizers to express the multiple
personalities of the FIAT 500 for SEMA 2011.
This year's focus will be on developing
lifestyle vehicles. Here are two directional examples:
inspired by the "Superclub" scene in major metropolitan areas around the world.
reflects the ability to live life on the edge while conquering the sun, surf,
snow & concrete jungle.
We are not accepting applications
showcasing performance. (Example: FIAT 500 Abarth or FIAT 500 Ferrari 695
enhancements, look or feel)
About the vehicle:
FIAT 500 Sport
1.4L 16v MultiAir®
Engine with manual transmission
16" Aluminum Alloy
More information: http://www.fiatusa.com
FIAT 500 SEMA
A FIAT 500 Sport Vehicle to create and
promote accessories and/or vendor capabilities.
Potential display of the modified FIAT
at major auto shows and FIAT promotional events.
Potential media coverage of the
modified FIAT and, therefore, the vendor name from the SEMA Show and through
other media outreach.
500 SEMA Requirements
An introductory letter defining the
theme of the project vehicle and its general content
8 ½ x 11 color renderings illustrating
front / side, rear and interior appearance
(Composite ¾ views acceptable) with the intended color and graphic
scheme accurately defined. Preservation of front end brand identity
(Divisional emblem and possibly grille features) is mandatory.
A list of specific system upgrades
including partnered sources and new products being develop for FIAT through the
Examples of previous project vehicles
and promotional activities by the applicant.
Promotional and media outreach plan
beyond the SEMA Show (i.e. tour of events, specific magazine feature articles,
online promotion, etc.)
Availability for the 2011 SEMA Show in
Las Vegas, Nevada is required.
Please state where the vehicle will be displayed at the SEMA
show and who will sponsor the vehicle if it is placed in a feature
spot. Note that partners are required
to promote the vehicle thru November 1, 2012. Proposals with guaranteed interior booth
space will be given preferred consideration.
Required shows to be displayed at as
part of FIAT Display: NAIAS Jan. 9-22, 2012; Chicago Auto Show Feb. 8-19, 2012;
NY Auto Show Apr 6-15, 2012; Fader Fort - Apr 2012
Need to be accessible for Fiat
Brand/Dealer Events (minimum: 4)
Aftermarket companies requesting
vehicles should have these capabilities:
Financially and technically capable of
building a one-off show car without financial or parts support from FIAT USA or
Chrysler Group, LLC or Mopar.
Willing to partner with other
non-competing aftermarket companies or enthusiast publications to enhance the
History of active promotion of vehicle
projects with an established marketing plan.
Project vehicle recipients must:
Execute a promotional agreement with Chrysler
that sets forth the obligations of the vehicle recipient, including, without
limitation, the requirement to return the vehicle to Chrysler Group LLC in [#]
Commit to make the vehicle available
to FIAT or its dealers if requested for additional shows and exhibits for a
minimum of two years from the initial delivery date.
Commit to feature the vehicle with the
FIAT and model logos intact and visible. Commit to provide regular reports to
FIAT USA Public Relations regarding media coverage and event activity for the
project vehicle for a minimum of two years from the initial delivery date.
7/7/2011; 4 p.m. EST
Live Visit Review with FIAT Brand Team to review finished vehicle: 10/7-11/2011
FIAT 500 Customized
Vehicle on Display at SEMA 2011:
Please e-mail your detailed project
proposal or questions to nicole.longhini@FIATUSA.com before July 7, 2011 at
4:00 p.m. EST.