With Facebook often besting Google these days as the most visited site on the web, it’s no surprise that makers of web analytics software are scrambling to develop new apps aimed at scrutinizing visitor activity there.
SEMA News - June 2010
A New Emphasis on Facebook
By Joe Dysart
Before investing in any web analytics solution, you’ll probably want to give Google Analytics a try, since the online service is free.
“The most rigid structures, the most impervious to change, will collapse first,” wrote Eckhart Tolle in “A New Earth.” The poet Claudian
put it even more directly: “Change or die.” While the current state of
the specialty-equipment industry is not that grim, Claudian’s
sentiments may be appropriate when it comes to business technology.
While there are any number of web eMarketing firms that promise to
significantly boost your company’s rankings on search engines, finding
one that actually delivers on that oath demands some careful shopping,
according to industry experts. The still-maturing industry known as
search-engine optimization (SEO) is unfortunately riddled with legions
of scammers who prey on marketers and entrepreneurs, said Tom Pick,
founder of WebMarketCentral.
Companies vexed by the relentless need to continually design their
websites for multiple browsers have a new challenge: the 2009 release
of Internet Explorer 8
(IE8). In a phrase, it is expected to wreak havoc on a select number of
websites. Apparently, IE8’s coming roll-out “may cause content written
for previous versions of Internet Explorer to display differently than
intended,” according Nick MacKechnie, a senior technical account
manager for Microsoft.
With business communications moving at the speed of fiber-optic light
for years now, it’s no wonder that the humble press release has finally
caught up. Shaking off its dead-tree past for good, today’s reinvented
press release is packed with a number of web 2.0 elements that make it
much more interactive and, as some of the digerati might say, much more
“web-viral ready.”
