As part of the Performance Warehouse Association’s (PWA) Stay Connected
Information Center (SCIC), SEMA Show exhibitors will be able to have
their products videotaped on the Show floor during the 2011 SEMA Show
The videos, which will be presented as a virtual sales presentation
with John Lundberg conducting interviews, will be included in SCIC—an
online source that provides jobbers and retailers with comprehensive
product information, including current catalogs/price sheets,
new-product releases, tech tips and merchandising aides.