A special group of enthusiasts entered the Las Vegas Convention Center on the final day of the 2010 SEMA Show
Despite the trade-only attendance rule, this select group was granted a
“golden ticket” through the SEMA Opinion Leader Program. Participants
received access to the SEMA Show on one condition: Their experiences
had to be shared via feedback surveys and, when possible, across a
variety of Internet-based social networks. This was the second year of
the project, and the feedback and enthusiasm were inspiring.