While the economy continues to influence the tire and wheel markets, the greatest impacts on the industry have resulted from the elimination of the tariffs on Chinese tires, the steady growth of lower rolling resistance tires, advances in technology and the proliferation of Internet research, according to knowledgeable wheel-and-tire pros and media.
Building a brand, informing business partners and educating consumers are key factors in marketing a product successfully. Publicizing and promoting products for optimal sales throughout all forms of media is the business of advertising agencies. Finding the right one should be every manufacturer’s ultimate promotional goal.
The third annual Hot Rod Magazine Championship Drags, held in June 1966, was a scorcher. On the track, that is. All the big names in drag racing came to Riverside loaded for bear: McEwen, Chrisman, Landy, Leal, Ongias, Swingle—and records tumbled.
It has been 60 years since the first Corvette rolled off its assembly line in Flint, Michigan.A month before that first Vette was built, a Belgian-born engineer named Zora Arkus-Duntov joined Chevrolet.
It’s 1968, and Car Craft magazine publisher Sal Fish shakes hands
with actor James Garner. Garner, in the helmet and goggles, sits in a
Bill Stroppe-prepped Ford Bronco, ready to race in the second National
Off Road Racing Association (NORRA) Mexican 1000.